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Marketing tips in terms of story selling

It’s about time Entrepreneurs learn the art and act of marketing or should I say marketing in terms of story selling.

Honestly, you don’t need to read a book to understand story selling, it’s just simple logic, reasoning and clues from day to day selling/advertisement of products and services.

Let me just say that as an entrepreneur, “captivation” is a very important business in selling your products and services.

Captivationg forforme means “wowing your customers”, keeping their jaws on the ground or taking their breathes away.

In other words, while selling your goods to your potential clients, remember, at the end of all your adverts, story telling and marketing, you want to get a “wow, breathing taking or amazing” in return.

Let’s use this as an example, when a client says “Sell me this pen”, think about it, relax, remember, you want amaze your clients.

Popular answer would be “this pen is the cheapest in Africa, it is very affordable, the ink lasts for 30 years”, trust me the next thing going on in your clients head is “so, what?

Every other pen is cheap, every other ink can last” and the next thing that follows in their mind is “you’re not different from the others, you can even sway me or convince or tell me why I should use this pen, all you’re concerned about is the price?”.

Entrepreneurs, take my advice, next time this is what your response should be or this is what my response would be, “ the secrets to your success or fortunes/ wealth is writing your way to it.

Everyday we are thinking of the next big idea, the next big deal, how to make sure your products takes lead in the market and by so doing different ideas pops into our head at different intervals, maybe at church, a wedding or on your bed, take this pen and write it down, write down every piece of information that comes into your head, the informations may be distorted but keep writing.

Like Albert Einstein or Isaac Newton, they did take notes while embarking on their various researches and in the end all notes gave birth to theories, formulas and the likes which is still in use till this moment. i

It might take a while to understand all your notes, but it would be worth it to take my pen and put down your thoughts, problems and possible solutions because in the end it will unlock a brand new big, bright and beautiful Idea that will, in all ways, lead to your success”.

Go on to add a little bit of wit and say “I know you have amazing and creative thoughts running through your head already , but my pen might be the one thing you’re lacking right now” and bam! the deal is done!

You might be a shoemaker, a hair vendor, a caterer, an advocate, whatever it is, it takes more than I am simply the best or I have over 1000 clients to land certain deals, sometimes or most times it takes story selling, not fake stories, but stories that inspire, are reasonable , breathtaking, and also quench the thirst and hunger of your prospective client.

If you are a hair vendor, give them reasons why they should rather wear a certain hair instead of the initial one, might be shape of their faces or anything, those who have Naomi Campbell’s kind of face, let them know the style that would work better.

If you make shoes, let them know they can walk in style and why their shoes can speak for them even before they a utter any word in a positive manner!

Goodluck and Cheers to a better future!

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Politics

Congress rolls out ‘Better Deal,’ new economic agenda

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Categories
Articles Featured/Opinions

Twitch opens the door for more streamers to make money

You don’t need to be a member of Twitch’s exclusive group of Partnered streamers to start making money broadcasting on the service anymore. “Twitch will invite creators to join the program who fit the criteria, based on time spent streaming, viewership and followers,” the company said in a statement. That starts with opening its “Cheering with Bits” functionality up to more people.

As you’ll remember, Cheering is how you can tip a Partnered (revenue shared, basically) streamer $0.014 at a time with currency calledBits.”And if you’d rather not fork over cash for those, as a viewer you can sit through ads to earn them. Twitch says that so far, “over a billion” bits have been used since launch, and that opening this up for its Affiliate-desginated streamers will benefit “tens of thousands” of folks.

In case you were wondering, that means more people will have access to the some $1.4 million people have spent on Bits thus far. Twitch says that this is just the first tool for Affiliate streamers to monetize their channels, and that more will begin rolling out over the net few months.

“Affiliates will eventually have access to revenue programs such as subscriptions, game commerce and advertising,” Amazon’s billion dollar baby said. As for the elite Partnered streamers, when the Affiliate program rolls out, the career-broadcasters will get a verified chat badge for their profiles.

Clearly Twitch is trying to avoid a situation similar to YouTube’s struggling “middle-class” of users that vlog or create their assess off but aren’t making anything near Pewdiepie money. Plus, this is Twitch investing in itself while simultaneously helping its community. The benefits of more people having access to earning Bits are twofold: it’ll draw more streamers to the platform if they can start making money, and Twitch will get a cut of the profits for each additional Bit sold/earned.

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Tech

Canada strengthens net neutrality with zero-rating crackdown

In a victory for net neutrality, Canada’s telecom regulator has ruled against a carrier offering ‘free’ music streaming as part of a zero-rating scheme. Quebecor’s ‘Unlimited Music’ allows premium Videotron subscribers to use select streaming apps, such as Spotify, Apple Music and Tidal, without the data counting towards their monthly allowance. Many believe this type of scheme violates the principles of net neutrality, which argue all data should be treated equally. If certain apps are ‘free’ to use, others — which could offer a superior experience, but simply don’t have the cash to be involved in a carrier’s program — are put at an unfair disadvantage.

Clearly, the Canadian Radio-television and Telecommunications Commission (CRTC) supports this view. In its ruling, the watchdog said the scheme created an “undue and unreasonable disadvantage” for services that weren’t included, such as internet radio stations. It argued the plan was also unfair to Videotron subscribers who were ineligible for the scheme, as well as customers who are eligible but prefer other services. “Rather than offering its subscribers selected content at different data-usage prices, Internet-service providers should be offering more data at lower prices,” Jean-Pierre Blais, chairman of the CRTC said in a statement.

Videotron said it was “disappointed” in the regulator’s decision, and felt the scheme was necessary to set itself apart in the market. It will now study the decision, which “directs” the carrier to fall in line with the Telecommunications Act by July 19th, 2017. Videotron says customers who use Unlimited Music can continue doing so “until further notice.”

CRTC’s ruling isn’t a blanket ban on zero-rating. It could have ramifications for larger telecom companies such as Telus and Rogers Communications, however. Alongside the Videotron decision, the regulator has published a “framework”for assessing “differential pricing practices,” or zero-rating. Precise rules, it says, would quickly become outdated due to the fast-paced nature of the industry. Instead, it hopes a rigorous set of criteria, including “the impact on internet openness and innovation,” will be enough to judge companies on a case-by-case basis.

The stance is in direct opposition to the US. Ajit Pai, the new chairman of the FCC, called net neutrality a “mistake” at Mobile World Congress in February, preferring a “light touch” to internet regulation instead. Subsequent reports by Reuters and the Wall Street Journal have hinted at a soon-to-be-announced rollback of net neutrality rules created under the Obama administration. The reversal will likely strip the FCC of its powers over internet service providers and transfer them across to the FTC. Canada, it seems, is keen to strike a different regulatory path.

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Articles Featured/Opinions

Uber is kicking restaurants off its UberRush service

When Uber launched UberRush in 2015, the company promised to deliver just about anything in minutes to clients in New York, Chicago and San Francisco. In addition to connecting regular users with couriers for small errands, the logistics platform also became the backend for a number of restaurants and retailers delivering everything from dry cleaning to flowers. However, Uber is now scaling back UberRush and consolidating its portfolio of services as the company continues to bleed cash despite its rapid growth.

While UberRush isn’t shutting down completely, the company is trying to migrate its restaurant clients to over to its separate, food-focused UberEats platform. Food deliveries made up the majority of orders on Rush, but running multiple services with the same pool of drivers and couriers was occasionally cannibalizing Uber’s main business. “We got into a situation where dinner rush would mean a lot of people were taking food deliveries, but then they weren’t driving for UberX, so it was causing surge pricing,” one former employee explained. “We were attacking our own business.”

According to Uber, restaurant clients will be kicked off of Rush starting May 8th, but the service will still be available to other merchants like grocery stores and florists. Besides eating into its ride-hailing business, the company may have other reasons for moving restaurants over to UberEats. Because Uber handles the ordering in its own app for UberEats it can count the total cost of the food plus delivery fees as revenue, which could make its bottom line look a little less anemic.

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