Obvious If you are to list out the number of stars that are currently winning in Nigerian music, Adekunle Gold will make that list.
The young singer’s meteoric rise to relevance and success is a tale worthy of legend. Prior to music, Adekunle Gold was the guy who was widely known for his mischief with and mastery of photoshop. The man had thrown the internet into mirth when photos of him hugging Toolz and many others found their way online.
But he hit true form with his debut single ‘Sade’. The singer who sings in Highlife with a mid-tempo pop twist, has revealed how he got into the heart of Olamide, and subsequently, earning a record deal.
“I have been working with Olamide, I designed the YBNL logo, I have done a couple of designs for the label before I got signed.” Adekunle revealed.
“When I dropped Sade, Olamide apparently liked it, and the whole YBNL crew liked it. So he called me and said he really liked my sound, and didn’t want it to change, that he would love to work with me. “I didn’t see it coming, I didn’t lobby for it, I didn’t do anything, I didn’t think about it at all.”
Adekunle’s four singles so far has been heavy on storytelling. They both take listeners through a tale of romance, and aspirational prayers which have been instrumental in the success of both singles. In contrast, the rest of the YBNL artistes are pacy rappers. The singer believes that there is a connection between his genre and indigenous rap.
“I guess it just works because I am indigenous too as well, I speak Yoruba, English, pidgin…and then my sound identifies with the street somehow. So there’s a sync somehow. “
Adekunle Gold on monday (April 4,2016) released a new song titled ‘Ready’. The track still contains all the hallmarks of his craft. There’s romance, there are talking drum arrangements, percussion and an immersive live feel that comes from a deep understanding of music composition.
The success of his works so far has prompted many to call for a release of his album. Adekunle’s style is unique. The singer sings in Highlife with a mid-tempo pop twist, has put a name on the genre of music with which he operates in. He terms it ‘Urban Highlife’.
“Having dabbled into a lot of sounds before I decided to go to something different, I have done Pop, R&B, a lot of Rock…and it just wasn’t working for me. I like it, but people didn’t see it.” Adekunle said.
“So I now sat down, and I think I have stress, and I’m heavy on singing Yoruba, and I happen t know a lot of indie sounds…I thought about it, ‘let me marry these two sounds together, let’s do Highlife, Folk, a little bit of Pop and Rock…I thought about it when I wanted to release ‘Sade’…I think it’s foreign, and it’s foreign and the local content, so let’s call it urban Highlife.”
Adekunle’s Urban Highlife is set to have an album this year, and fans can’t wait to taste of it.