Digital marketing and social media strategist, Dami Adenuga, 27, tells TOFARATI IGE about the intricacies of his business
What are your educational qualifications?
I have a bachelor’s degree in Agricultural Economics and Extension from the Ladoke Akintola University of Technology, Ogbomosho, Oyo State.
Dami Adenuga World is a multi-faceted company that is well grounded in social media and digital marketing. We provide public relations, promotion and branding services for a diverse and rapidly growing client base.
Why did you decide to delve into this line of business?
I decided to go into this line of business because I chose to make my passion my profession. I also felt I had the required tools to succeed, coupled with my knowledge of the entertainment industry.
How did you get the initial capital to start the business?
I started the business while I was in the university and I barely had any support, so the initial capital was from my savings.
What was the response of family and friends when you chose to go into this type of business?
To be honest, the response from home was completely negative. I was rejected by everyone in the family; no one wanted anything to do with me. I had to leave my father’s house in Ibadan and move to Lagos. For a long time, I slept at a fuel station and I experienced a number of unpleasant things that I prefer not to discuss. I don’t really have friends but I have made a few in my line of business.
What are some of the challenges you faced at the start of the business and those you still face?
The challenges I faced at the inception of the business were mostly in terms of logistical. As a new person in the industry, it was difficult to get people to trust my work because I didn’t have a track record and no one knew what I was capable of but with time and perseverance, I was able to surmount that obstacle. Now, the challenges are different. It is important to balance risk and reward and find ways to stay ahead of the competition.
Being a CEO and an entrepreneur at a young age, how do you manage this?
Being a CEO at a young age can be quite challenging because any business requires total dedication and doggedness when things are not going your way. For young people, competing with people who have more experience and better resources is a little difficult. You learn every day because there are challenges even within your own company and the task of managing people is more difficult than anything else but with time, you find a balance and everything becomes easier after that.
Who are the major celebs that you have worked with?
I have worked with many of the top celebrities in the entertainment industry, such as Tonto Dikeh, D’banj, Humblesmith, Oritsefemi, Adunni Ade, Dayo Amusa, CDQ, Simi, Adewale Ayuba, Jaywon, and a host of others. I have also worked with some brands like Merrybet (Celebrity Fans Challenge), Ciroc Nigeria, Naturessence USA, and The Executive Spot, to mention a few
How do you deal with competition?
Competition is a reality we all have to face in whatever industry we work in. It is what keeps us on our toes and enables us to tap into our creative juices and remain unique. For me, I enjoy the competition and I learn from my contemporaries when I can but I keep looking for innovative ways to separate myself from the rest of the pack as a leader in my chosen field
Have there been times when you felt like opting out of this line of business?
There are always difficult times but I have never considered quitting this business, as it is what I love doing and at the end of every day, I am convinced that I have done my best. I have had my fair share of good and bad periods but my desire and enthusiasm for the profession remains intact.
Who are your role models and in what ways have they inspired you and your business?
I have quite a few role models and I admire different aspects of their lives. I admire D’banj for his business ethics and his way of approaching corporate decisions which I find very rare. Another role model is Aliko Dangote, because of his contributions to the society, most especially in the area of unemployment. Mike Adenuga is another one of my role models for his tremendous innovation. I also admire Paul Okoye for his ability to balance work and business with his family life and remaining true to his one true love through it all.
Where do you see yourself in the next five years?
In the next five years, I see myself, first and foremost, as a better human being in all respects. I envision myself being a well-established entrepreneur, a good father and husband to my family, a philanthropist and a global game changer in the social media marketing industry.
How many employees do you have currently?
We currently have a total of 32 staff. Two youth corps members, three interns, five full-time workers, 15 contract staff and seven cabinet and international correspondence staff.